Post the brief
Describe the work once: format, product, market, deadline and what a finished delivery looks like.
UGC services marketplace — waitlist open
Hire UGC services. Payment held until you approve.
Post one brief, receive offers from content-service providers, and pay through escrow: the money stays held until the delivery is in your hands and you have approved it.
One deal, start to finish
- 01Brief — the work, the market, the deadline.
- 02Offers — providers answer with price and timing.
- 03Escrow — the brand funds; the amount stays held.
- 04Delivery — work arrives inside the deal chat.
- 05Release — approval pays the provider.
6 categoriesFrom UGC video to editing and ad creative
3 marketsEgypt, Saudi Arabia and the Gulf at launch
How it works
Five steps between a brief and a paid delivery
The marketplace replaces chasing freelancers in chat threads: one structured flow where the money, the work and the conversation stay in the same place.
Compare offers
Providers in the category answer with offers. Compare profiles, rates and timing — not just the lowest price.
Fund the escrow
Accept one offer and fund the deal into the platform wallet. The amount is held — work starts against secured money.
Receive & review
The delivery arrives in the deal chat. Review it against the brief and request a revision if something is off.
Approve & release
Your approval releases the held payment to the provider. No approval, no release — that is the whole point.
Marketplace categories
The content supply chain, category by category
Every brief belongs to one category, so offers come from people who actually do that craft — not from generalists guessing at it.
UGC video creators
Creators who film product videos in their own style — reviews, unboxings, demos and day-in-the-life formats.
- Vertical video ready for Reels and TikTok
- Hook and script agreed in the brief
- Raw files available when the brief asks
Product photography
Photographers for packshots, lifestyle sets and launch imagery that feeds product pages and campaigns.
- Styled sets or clean catalogue shots
- Retouched finals plus web exports
- Shot list fixed before the session
Editing & post-production
Editors who turn raw footage into finished, platform-ready videos — pacing, captions, sound and formats.
- Cut, captions and sound design
- Every platform format from one master
- Revision rounds defined in the offer
Ad creative & UGC ads
Performance-first creative: UGC-style ads and variations built to be tested, not just to look good.
- Multiple hooks for one product
- Variations sized for each placement
- Whitelisting-ready source files
Social media management
Operators who plan, publish and report on brand accounts month after month — content calendars included.
- Monthly content plan per account
- Publishing and community replies
- A plain monthly performance report
Scripts & copywriting
Writers for video scripts, ad copy and product stories — the words that make the footage worth filming.
- Short-form scripts with timed hooks
- Ad copy in Arabic and English
- Claims checked against the brief
Two sides, one marketplace
Built for the brand and the provider alike
Brands get reliability without hiring overhead. Providers get real briefs with secured payment instead of exposure promises.
For brands
You need content work done, on brief and on time — with the payment protected until it lands.
- ✓One brief, many offers — stop DM-ing providers one by one.
- ✓Profiles before promises — services, rates and verification badges up front.
- ✓Escrow on every deal — your approval is the payment trigger.
- ✓Everything in one chat — brief, files, revisions and approval in a single record.
For providers
You do the craft — filming, photography, editing, design or writing — and want clients who pay properly.
- ✓Briefs come to you — open briefs in your category and market.
- ✓You set your rates — offers are yours to price and scope.
- ✓Money secured before you start — the deal is funded before work begins.
- ✓A public profile that sells — services and verification in one link.
Guides
How the marketplace actually works — written down
Four short guides on the mechanics: how deals flow, why escrow exists, how to brief so the offers you get are worth reading, and how Gulf brands book Saudi creators.
Mechanics
How UGC marketplaces work: from brief to approved delivery
The full deal flow, and why each step exists — for brands hiring and providers selling.
Read the guide PaymentsEscrow payments for creative work, explained
What "held until approval" really means, and why creative work needs it more than most.
Read the guide BriefsHow to write a creator brief that gets good offers
Specific briefs get serious offers. Here is the anatomy of one that does.
Read the guide Saudi marketBooking Saudi creators through a UGC marketplace: what Gulf brands check first
Dialect, platform and written usage — the three checks that decide whether a Saudi creator deal runs smoothly.
Read the guideHow UGC marketplaces work: from brief to approved delivery
A UGC marketplace is a structured way to buy content services. Instead of searching social platforms for freelancers and negotiating in private chats, the brand publishes one brief in a category, and providers who do that craft answer with offers — price, timing and scope, in the open.
Once an offer is accepted, the deal gets its own record: the funded amount, the conversation, the files and the approval. That record is what makes the process fair — both sides can point to the same brief, the same delivery and the same decision.
- ✓The brief is the contract's plain-language twin — if it is not in the brief, it is not in the deal.
- ✓Offers are comparable — same brief, same fields, so price is never the only difference.
- ✓Approval ends the deal — delivery plus approval is what moves the money.
Escrow payments for creative work, explained
Escrow means a neutral middle step for money: the buyer pays the amount in, a platform holds it, and it is released to the seller when the agreed condition happens. In creative work on UGC Markets, that condition is the brand approving the delivery.
Creative work needs this more than most trades because the product is a file, not a box: without escrow, one side always carries all the risk — the provider works hoping to be paid, or the brand pays hoping to receive. Escrow removes the hoping from both sides.
- ✓The provider starts against funded money — no unpaid spec work.
- ✓The brand reviews before release — revisions are requested inside the deal, on the record.
- ✓No approval, no release — the condition is simple and known to both sides from the start.
How to write a creator brief that gets good offers
Providers price risk. A vague brief — "we need some videos for our product" — forces every provider to guess, and guesses come back as high prices, long timelines or silence. A specific brief gets precise, competitive offers because the work is finally measurable.
Specific does not mean long. It means the six facts a provider needs are present, in plain words, before they are asked for.
- ✓The product and the audience — what it is, who it is for, in which market.
- ✓The exact deliverable — format, length, count and where it will run.
- ✓References and must-nots — two examples you like, and the claims that are off-limits.
- ✓Deadline and usage rights — when it is due, and whether it will run as an ad, for how long.
Booking Saudi creators through a UGC marketplace: what Gulf brands check first
A brand selling in Saudi Arabia does not buy "a creator" — it buys a voice its audience recognises: Saudi dialect spoken naturally, the platforms Saudi audiences actually live on (short video and Snapchat alongside Instagram and TikTok), and content that respects local norms without sounding like a translated ad. A marketplace makes those checks practical because offers arrive in one place, against one brief, with profiles and past work attached.
Run the deal the marketplace way: the brief names the Saudi audience and dialect, the deliverables and the usage scope (organic posting, paid ads, duration, territory); offers come back with samples in the same dialect; the deal is funded into escrow before filming starts; drafts are reviewed in the deal chat; and payment is released on approval of the delivery — not on a promise. Brands that skip the dialect and usage checks pay for them later, in reshoots and takedowns.
- ✓Dialect before followers — a Saudi voice your audience trusts beats a bigger name speaking past it.
- ✓Name the platforms — state where the content runs, including Snapchat where your audience lives there.
- ✓Usage in writing — ads, duration and territory settled in the brief, before filming.
- ✓Funded before filming — escrow first, approval releases: no unfunded starts, no unpaid deliveries.
Real work
Real UGC, actually delivered
Creator videos from influUGC's own UGC library — the kind of delivery a marketplace deal ends with: filmed by creators, approved by the client, published.
FAQ
What brands and providers ask first
The essentials, answered plainly — the marketplace, the money and the waitlist.
What is UGC Markets?
UGC Markets is a marketplace for content services: a brand posts one brief for the UGC or production work it needs, and service providers — creators, videographers, photographers, editors and studios — answer with offers. The whole deal then runs inside the marketplace, from brief to approved delivery.
Who can offer services on UGC Markets?
Independent creators and production professionals: UGC creators, videographers, photographers, video editors, designers and small studios. Providers join with a public profile of their services and rates; identity-verified providers carry a badge, and brands can review a profile before accepting any offer.
How does the escrow payment work?
When a brand accepts an offer, it funds the deal amount into the platform wallet. The money stays held while the provider works. The brand then reviews the delivery and either requests a revision or approves it — approval is what releases the payment to the provider. Nobody works unpaid, and nobody pays for work they have not received.
What does it cost to join?
Joining the waitlist and creating a profile are free, for brands and for providers. The terms of any deal are shown in writing before a brief is funded, so nothing is ever charged by surprise.
Which countries does UGC Markets serve?
The marketplace opens for Egypt, Saudi Arabia and the Gulf. Every brief states its market and category, and offers come from providers who actually work in that market.
When does UGC Markets open, and how do I join?
The marketplace opens in waves, starting with the waitlist. Join through the booking button or WhatsApp, tell us whether you are a brand or a provider, and we bring you in as your category opens.
Be in the first wave of the marketplace
Brands: bring your first brief. Providers: bring your craft. The waitlist is how the first categories open.